Don’t Drink and Drive
This is a non profit marketing campaign to make people aware that drinking alcohol and driving can not be combined. You see a bottle cap with a car on top. When you open the bottle the cap will dent. On the inside of the bottle you see the message: don’t drink and drive. This is a very creative campaign because all the aspects of the message are in it. You are planning to drink when you open the bottle, you see the car that is dent after opening and the message is found on the back.