Apple – Lemmings (macintosh office)

In 1984 Apple released the Macintosh by using a famous commercial based on the book ‘1984’ from George Orwell. In 1985 Apple wanted to show the world their software Macintosh Office. The used the same approach as in the 1984 commercial. The computer users are shown as lemmings who are following each other and falling of a cliff. The last lemming decides to stop.

The commercial was released during the Super Bowl. Apple used newspaper ads saying: “If you go to the bathroom during the fourth quarter, you’ll be sorry.”

The commercial was not as popular as the 1984 commercial.

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