Superette – Print on bench


With both men and women now wearing shorts of breathtaking heights, fashoin chain Superette was presented with an unique opportunity to draw attention to their sale on short shorts. Indented plates are placed across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs.This meant that as well as having branded seats, a vertiable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were places, only the hippest young cats were seen adcocating the brand.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.