Mc Donalds – French Fries Cross Walk

Cross Walk – MC Donalds French Fries
MC Donalds has a lot of creative guerrilla marketing campaigns. In this campaign MC Donalds is using a cross walk to promote their french fries. The strokes of the cross walk are turned in big yellow french fries. I think this campaign will work when there are a lot of skyscrapers or other high building in the surrounding with a lot of people working or living in it. Because this outdoor marketing is hard to see when you are walking on the street. I not a big fan of the food of MC Donalds but the marketing campaigns are brilliant. The are masters in promoting their brand and products.

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