Unicef – Be a mom for a moment

Unicef asks attention for abandoned children

Unicef Finland wanted to raise awareness for childrens’ rights and  raise funds with a minum cost. They also wanted to reinforce their postion as an organiszaton dedicated to childrens’ welfare. There are over 145 milion orphaned or abandoned children all around the world.

The Outcome

1 The Guerilla attack: To provoke and create discussion we started by abandoning sound-equipped (crying) baby strollers in 14 cities.

Inside the stroller was a note with the message: Thank you for caring, we hope there is more people like you. Unice be a mom for amoment’

2 Media and public reaction was overwhelming. We flooded all the major TV, radio and web news. Estimated media reach was over 80% of finnish population after 2 days.

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