The Axe Effect – Emergency Exit

Axe - Emergency
Axe Guerilla Marketing

The Axe effect
When you use Axe deodorant woman will become crazy and follow you. The extra sticker behind the emergency exit sign is a creative , cheap  and clever idea. We think this is a  good example of Guerilla Marketing. Why?
– The message of Axe is communicated
– It is creative funny and cheap
– Axe makes clever use of an existing and public sign and gives this sign with minimal effort an other meaning.

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