This casino made use of an airport bagagebelt. The bagagebelt is turned into a huge roulette table. It certainly gets the attention. It is also a good place for this kind of advertising because the travellers are wating for their lugage. They have the time to check the ad and the name of the casino wel they are waiting.
It is smart to place the ad on a bagagebelt from a flight where your most important customers are from. When your target audience is from New York use the Bagage Belt that transports the lugage of the New Yorkers. This way the conversion of your ad will be higher.